Building Momentum – Rob Heerdegen Joins Old St Labs.

The executive team at Old St Labs is proud to announce that Robert (Rob) Heerdegen, former Global Director of Oracle’s Marketing Cloud and Eloqua, has joined the organisation as VP of Account Management and Strategy.

Rob joins Old St Labs from Oracle where he held the position of Global Director, Adoption & Transformation Services of the Oracle Marketing Cloud, a role that saw Rob oversee 100s of clients and delivering millions of dollars in SaaS renewal and expansion revenue.  He was proudly supported by a global and senior team of technical and digital marketing professionals focused on helping customers adopt and adapt Oracle’s Marketing Cloud technologies.

In his new role as VP of Account Management and Strategy, Rob will focus on building and leading a team of account managers that will principally support our enterprise accounts in their adoption and use of the Vizibl platform. As part of the OSL leadership team, Rob and his team will work closely with Maxi Glas, VP Customer Success in scaling our ability to serve and delight our fast-growing customer base.

Speaking on Rob’s appointment, Old St Labs founder Mark Perera had the following to say:

“Getting Rob onboard is a real game changer at this point in our development. Our customers and their success is our first priority and are our key lever to disrupting the way businesses interact with their suppliers. We’re witnessing complex global enterprises in traditional industries like Life-sciences/Pharma and Hospitality make quick use and adoption of our platform, Vizibl.  They have a ferocious appetite to accelerate those early successes and propel themselves to the next level of supplier relationships. Rob brings the perfect mix of pragmatic technical experiences, customer success strategy and proven success programs that scale, as well as a keen commercial account management acumen to give our customers the trust and certainty to grow their use of our platform, Vizibl and ultimately expand beyond their initial investment.”

No stranger to the fast paced and challenging world of Enterprise SaaS software, Rob echoed Mark’s excitement saying:  

“I’m thrilled to join the Old Street Labs leadership team and to add another dimension to the Vizibl customer success organisation.  We are at such a critical stage in our growth and development as a leading SaaS provider, innovator and disruptor.  The customers I’ve met all extol how much they love working with the OSL team and using Vizibl to simplify the complex job of managing business critical business challenges and the relationships that underpin their supply chains.  It’s a real privilege on the first day to work with world class private and FTSE 100 brands and help them attribute new value creation beyond savings.  And to give them the support and encouragement to drive up the relevance, return and professionalism of procurement and supplier relationship management.”

Rob is the 16th new starter Old St Labs have brought onboard over the course of the last 12 months reflecting a period of significant growth for the organisation.

About Old St Labs.
Old St Labs is fanatical about making business easier. The company’s products increase innovation, collaboration, alignment and agility between you and the businesses you work with. By combining immense processing power with elegant functional design, Old St Labs are changing the face of enterprise software.

About Vizibl
Vizibl is the first enterprise tool that brings businesses and their suppliers onto the same platform. By setting bold objectives and providing the governance and infrastructure to deliver on these aspirational goals, Vizibl lights the path for successful supplier collaboration. Vizibl shifts the focus away from cost savings and delivers outcomes that drive tangible business value. With Vizibl, relationships undergo a transformation from combative to collaborative, enabling businesses to maximise their ‘Return on Relationship”.


Jordan Early